Privacy policy
Updated: 6 October 2026
1. Introduction
1.1 Important information and who we are
Sleekr Limited (“we”, “us” or “our”) provides specialist aftercare, cleaning and restoration for footwear, bags, watches and fine jewellery. This privacy policy explains how we collect and use personal information, how we protect it and how you can exercise your rights under UK data protection law.
It covers website visitors, customers, app waitlist members, prospective partners and business contacts. We may also receive information from suppliers, contractors, advisers and prospective employees, and from hotel concierge teams, members’ clubs and retailers where needed to arrange customer services.
Sleekr Limited is the controller responsible for the personal information described in this policy. Contact us at info@sleekr.co.uk or by post at 66 Paul Street, London, EC2A 4NA, United Kingdom.
You can complain to the Information Commissioner’s Office (ICO) at any time. You can also contact us first so that we can try to resolve your concerns.
1.2 Who handles your information
Authorised employees handle information on Sleekr’s behalf and are subject to confidentiality and access controls. Employees are not separate data processors. External service providers may act as processors when handling information on our instructions, or as separate controllers for their own purposes. Section 5 describes the providers we use.
2. Legal basis for data collection
2.1 Types of data / Privacy policy scope
We collect the information you choose to provide: your name, email address, telephone number and message when you contact us; your name, email address and optional research or marketing choices when you join our app waitlist; and your business name, role, work email, optional telephone number and enquiry details when you ask about a partnership. Please do not include sensitive personal information in free-text fields. Where you use our services, we also process the information needed to arrange, deliver and support those services.
Website analytics can include pages visited, referral sources, device and browser information, approximate location and interactions such as link clicks and successful form submissions. Google Analytics 4 measures website usage and conversion performance. Microsoft Clarity provides interaction insights, heatmaps and session recordings to help us identify confusing pages and improve the experience. Form answers are collected through our forms, rather than requested as analytics event data.
2.2 The Legal Basis for Collecting That Data
We use enquiry information to respond to your request and discuss a possible service or partnership, relying on our legitimate interests in communicating with prospective customers and partners, or on steps you request before entering a contract where applicable. We use waitlist details to manage your requested early access and send relevant invitation or availability updates, relying on our legitimate interests in operating the waitlist you asked to join. Optional promotional messages and research invitations are based on your separate choices and, where required, your consent.
We rely on consent for optional analytics cookies and similar technologies. We process service information to perform our contract with you and retain records where needed to meet legal obligations. Where we rely on legitimate interests, we consider the purpose, necessity and impact on your rights.
3. How we use your personal data
3.1 Our data uses
We use personal information to respond to enquiries, manage the app waitlist, arrange early access, develop potential partnerships, deliver and support our services, keep appropriate business records and protect our website. Google Analytics 4 helps us understand visitor sources, popular pages and signup conversion. Microsoft Clarity helps us understand how people interact with pages and identify usability problems. Cookie choices are managed through CookieYes. You can accept or reject optional categories and change your choice through the Cookie settings link in the website footer.
Refusing analytics is not a condition of submitting a waitlist or partner enquiry.
3.2 Marketing and content updates
Submitting a waitlist or partner enquiry does not automatically sign you up for promotional messages or research. Where offered, marketing and research choices are optional and separate from the information needed to handle your request. You can withdraw an optional choice using an unsubscribe link where provided or by contacting info@sleekr.co.uk. Withdrawal does not affect processing that was lawful before withdrawal. Necessary replies to an enquiry and requested early-access updates are separate from optional promotional campaigns.
3.3 Change of purpose
We will only use your Personal Data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us. If we need to use your Personal Data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your Personal Data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
4. Your rights and how you are protected by us
4.1 Your legal rights
Depending on the circumstances and legal basis, you can exercise the following rights:
- Be informed about how your personal information is used.
- Access a copy of your personal information.
- Correct incomplete or inaccurate information.
- Request erasure where there is no lawful reason to retain the information. Legal exceptions may apply.
- Object to processing based on legitimate interests and to direct marketing. The right to object to direct marketing is absolute.
- Request restriction of processing in the circumstances provided by law.
- Request a portable copy of information you provided where processing is automated and based on consent or contract.
- Withdraw consent at any time where we rely on consent. This does not affect earlier lawful processing.
To exercise a right, contact info@sleekr.co.uk. Section 4.5 explains how we handle requests.
4.2 Your control over Sleekr Limited’s use of your personal data
You can request deletion of your personal information by contacting info@sleekr.co.uk. If account deletion is available in a service you use, it removes or disables the account and starts the relevant deletion process; it does not guarantee immediate removal of every record. We may need to retain limited information for legal obligations, disputes, fraud prevention, consent evidence or to honour an opt-out. Backup copies may remain until the applicable backup cycle expires and are not used for routine activity. We will explain any relevant exception when handling your request.
4.3 How Sleekr Limited protects customers' personal data
We use appropriate organisational and technical measures to protect personal information, including access controls and the security features of our service providers. Access is limited to people who need the information for their work. No online system can be guaranteed completely secure.
4.4 Opting out of marketing promotions
You may opt out of optional marketing or research invitations at any time by using the available unsubscribe mechanism or contacting info@sleekr.co.uk. You can separately change optional cookie consent using the Cookie settings link in the website footer. We may retain a minimal suppression record so that we respect your choice.
4.5 How to request your data and the process for obtaining it
You will not have to pay a fee to access your Personal Data (or to exercise any of the other rights). However, if your request is clearly unfounded, we could refuse to comply with your request. We may need to request specific information from you to help us confirm your identity and ensure you have the right to access your Personal Data (or to exercise any of your other rights). This is a security measure to ensure that Personal Data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
5. Your data and third parties
5.1 Sharing your data with third parties
We use service providers to operate our website and handle information on our behalf: Webflow for website hosting and native forms; Microsoft 365 for business email, internal collaboration, enquiry and waitlist records, and related workflows; Google for Google Analytics 4 and Google Tag Manager; Microsoft Clarity for website interaction analysis; CookieYes for cookie choices, consent records and cookie scanning; and Typeform for forms while Typeform links remain in use. Providers receive information relevant to the services they supply, subject to their applicable terms and data protection arrangements.
If you follow a link to a form hosted on another domain, that provider's notices also explain its processing. We may disclose information to professional advisers, authorities where legally required, or parties involved in a business transfer, subject to appropriate safeguards.
6. How long we retain your data
We retain information according to its purpose. Waitlist information is kept while your early-access request remains active and for the follow-up needed to complete an invitation, close the waitlist or handle a removal request. Partner enquiries are kept while discussions or the relationship remain active and for a proportionate period afterwards where needed for follow-up, disputes or business records. We assess retention using the status of the enquiry, last meaningful contact, whether the purpose has ended and applicable legal requirements.
Optional marketing and research contact records are kept while the relevant choice remains active; minimal opt-out evidence may remain afterwards. Service and financial records are kept for applicable statutory requirements and relevant claim periods. Our Google Analytics 4 settings retain event data for 2 months and user data for 14 months, with the user retention period reset by new user activity. These controls do not apply to most aggregated standard reports, which may be retained longer.
Clarity generally retains session recordings for 30 days and heatmaps for 9 months; selected, labelled or favourited recordings may be retained for up to 9 months. Cookie consent evidence is retained to demonstrate and honour consent choices. Cookie durations are listed in our cookie policy and cookie settings. You can ask us about the retention applicable to your information.
7. International transfer of data
Some providers process information outside the United Kingdom, including in the United States. A visit to this website is not consent to an overseas transfer. The providers' published arrangements describe the safeguards relevant to their services: Webflow's data processing agreement includes Standard Contractual Clauses and a UK Addendum; Google's data processing terms provide contractual transfer protections for Analytics; CookieYes's data processing agreement includes a UK Addendum; and Typeform's data processing agreement addresses UK-to-Spain processing and contractual safeguards for onward transfers.
Microsoft 365 is covered by Microsoft's applicable data protection terms, including contractual transfer protections. Microsoft Clarity is governed by its own terms and the Microsoft Privacy Statement, rather than being treated as covered by the Microsoft 365 agreement. Microsoft states that it participates in the UK Extension to the EU–US Data Privacy Framework and uses appropriate safeguards for international processing. The applicable mechanism depends on the service, destination and provider arrangement.
Contact info@sleekr.co.uk for details of safeguards relevant to your information or to request a copy, subject to legitimate confidentiality restrictions.
Provider privacy and transfer information:
Microsoft may also process Clarity data for its own purposes as explained in its applicable notices.
8. Changes to this privacy policy
We may update this policy when our services or processing change. The updated date identifies the current version. Where a change materially affects how we use your information, we will provide appropriate notice and obtain a new choice where consent is required. Using the website, continuing to browse or reading this policy does not itself give consent to optional cookies, marketing, research or a new use of personal information.
9. Interpretation
This policy explains our handling of personal information and does not restrict your statutory rights. Contact info@sleekr.co.uk with privacy questions or to exercise your rights. We may need proportionate information to verify your identity and will respond within the applicable legal timeframe.
